Despite more than 1,200 patents and 100 years of evolution, the guitar pick industry has remained largely unchanged — until now. While others were content to keep strumming away with the same old tools of the trade, we seized the opportunity to disrupt the industry and shape a world where musicians can do more with less. 

Fueled by innovation and a deep love of music, we’re excited to share an all-new take on the most unassuming of guitar accessories. With our electric guitar picks, musicians can now create the sounds they’ve longed for without having to rely on special gadgets or machinery to do it for them.