Attak the Status Quo


Turning accessories into essentials, our electric guitar picks are designed for precision, clarity, control, and sounds you never thought possible from just a pick.


Turning accessories into essentials, Attak piks are designed for precision, clarity, control, and sounds you never thought possible from just a pick.


Guilty of Continued Innovation

Despite over 1200 patents and 100 years of evolution, the guitar pick industry – except for some minor variations in thickness and overall shape – has demonstrated reluctance to change. 

We observed in this slow-moving behemoth an opportunity for serious disruption – a vision that would help musicians do more with less, and create the sounds they’ve been longing for, without relying on gadgets and machines to do it for them.

Two people playing guitar using an electric guitar pick

shop the "POWER" pack

This offering is ideal for Electric Guitarists.

Command Pack of 6 Electric Guitar Picks

Important Disclaimer

Innovation drives us – it’s what keeps our work as musicians and entrepreneurs rewarding – but we understand that innovation is not for everyone, and some allegiances are not to be broken. 

That’s OK – we’re fine with that. 

A new dimension to your electric guitar picks will necessitate an adjustment period, which certain players will naturally resist. But for players who want not only to chase tone, but find it, our picks, by producing sounds unique and exclusive to each of them, unlock tonal possibilities achievable through no other means.

Frequently asked questions

How long will the guitar picks last?

The founders have been playing regularly with the same Attak and Ambush picks for the last 10 months and Blade pick for the last 5 months to test this and have not experienced any degradation in performance. A small amount of wear as you break in the pick is to be expected.

Will the guitar picks damage my strings?

Normal playing with our picks should not lead to string breakage. Any pick that is stiff enough can break your strings if you play hard enough or in a way that will pull the strings excessively, Attak Piks included. With Attak Piks it is important to note that the raised structures on the tips of the picks are designed to give their effect without creating excessive drag that could lead to string breakage. Even more aggressive playing should not cause string breakage. Still, playing in non-standard ways that excessively pull on the strings can be a problem.

What size are the guitar picks?

The picks range in sizes from the 23mmx29mm Stealth to the 28mmx35mm Juggernaut.
Thicknesses range in the Stealth models from 2mm to 3mm in Juggernaut, with a 1mm or pointed tip.
The raised picks, such as Attak, Ambush and Blade have a 2.0mm Tip Structure, 1.0mm Grip, 0.60mm Base.

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